Yes.

Hi ,

You’ve heard the no’s. You’ve refined the pitch.
Now you're wondering: how do I get a yes?

Here’s the thing:
Investors rarely say yes because of one big thing.
Often, it’s a few small signals that stay consistent.

What Triggers a Yes?

Most investors don’t decide on gut alone (even if it feels that way).
They’re looking for a pattern — a few clear signs that say:

“This founder’s figured something out. And they’re going to keep figuring it out.”

So what are those signals?

Clarity of Thought

You explain the problem like you’ve lived it.
You explain the solution like it’s obvious (in hindsight).
Your deck is tight, clean, and free of waffle.
Every slide earns its place. Every sentence signals conviction.

Clarity is confidence.

Evidence of Execution

It’s not about the perfect traction line.
It’s about proving you’re not standing still.
You’ve shipped something. Tested something. Proven something.

Signals could include:

  • A pilot with real users

  • Signed LOIs

  • Revenue (even if small)

Essentially: traction that shows movement — not fluff.

Because momentum matters.

Founder–Market Fit

Why you?
What makes you the person to solve this — not just pitch it?

This is about obsession, insight, lived experience, or unfair advantage.
You don’t have to shout it. You just have to make it obvious.

The best pitches don’t scream “I’m the one.”
They make you feel like there’s no one else.

Process Builds Trust

This one’s probably the most underestimated by 99% of founders.

Following up. Answering questions clearly. Having your data room ready.
Simply sending updates (so many founders fail to do this).

These are the things that make your raise feel intentional — not improvised.

The way you run your raise is a proxy for how you’ll run your company.

What to Avoid

  • Vision with no path

  • Big TAM with no wedge

  • Generic decks

  • Overcomplication

  • Desperation

None of these kill a raise outright, but they can cloud the signal.

💡 Final Thought

Hype generally isn’t enough. But you also don’t need perfect metrics.
You do need coherent momentum.

A yes is never guaranteed — but clarity, intent, and progress dramatically improve your chances.

Raaise helps you surface the signals that matter — from your pitch page to your data room — and build investor trust with every step.

Ready to turn clarity into confidence — Start here

Here’s to raising capital on your terms.

Amy and the Team @ Raaise

📣 What We’re Up To

🎧 Podcast: Why great climate ideas fail without capital — and how Raaise is changing that. Ben joined Reimagining Change to chat about building bold ventures and supporting the founders who drive real impact.
👉 Listen Here

🌾 Event: Catch Amy at the WA Agtech Meetup (with Beanstalk), where she’ll be talking about raising capital for pro-planet startups.
👉 Event Details

🌍 Event: Ben is hosting the Impact Stage at London Tech Week — spotlighting the most exciting climate and nature tech founders scaling globally.
👉 Check out the agenda

See you out there.

Powered by thousands of data-driven insights, our AI-enabled platform is designed to help founders run faster, more efficient and more cost effective capital raises by:

🤝 Matching startups with aligned investors—so you don’t waste time on the wrong conversations.
💥 Enabling direct connections through the right channels—getting your pitch in front of decision-makers, faster.
🏁 Streamlining the entire fundraising process—from first contact to due diligence—so you can spend less time chasing and more time closing.

🔥 If you’re ready to raise smarter, sign up here and take your funding journey to the next level.